Collaborative book writing is taking off. In a move that could shake up the book industry, Pearson PLC is joining with University of Pennsylvania's Wharton School and the Massachusetts Institute of Technology's Sloan School to create a business book authored and edited by a "wiki" -- an online community dedicated to writing. The wiki book, produced by a community of business experts and managers, will be called "We Are Smarter Than Me." It will explore how businesses can use online communities, consumer-generated media such as blogs, and other Web content to help in their marketing, pricing, research and service. Despite the free labor of the original authors, the list price will be $25.99.

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