"American publishers look at how the Japanese have embraced reading books on mobile phones and wonder if that response can happen here. The sale of electronic books for mobile phones grew there by 331 percent, from 1.6 billion yen (about $14 million U.S.) to 6.9 billion yen ($58 million) in 2006 over the previous year, according to the Digital Content Association of Japan." ADWEEK

It will not take off here if "business as usual" continues. Pricing will be important, something industry here has failed to accept. It works in Japan becasue it is cheap. Here, if its mobile, it is treated as a luxury good, when it comes to pricing. But it is not. Its value is way less than the real thing. Way, way less, buit the suits don't get it.