Ramblings, citations and "brainwaves" of a college librarian in Toronto. 475 square feet refers to the size of my home, not the size of my office or library.

Elsevier Tries to Open its Medical Journals Via Ad Revenue

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"it introduced a Web portal,
OncologySTAT.com, that gives doctors free access to the
latest articles from 100 of its own pricey medical journals and
that plans to sell advertisements against the content.

The new site asks oncologists to register their personal
information. In exchange, it gives them immediate access to the
latest cancer-related articles from Elsevier journals like The
Lancet and Surgical Oncology. Prices for journals can run from
hundreds to thousands of dollars a year.

Elsevier hopes to sign up 150,000 professional users within the
next 12 months and to attract advertising and sponsorships,
especially from pharmaceutical companies with cancer drugs to
sell. The publisher also hopes to cash in on the site's list of
registered professionals, which it can sell to advertisers."

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