Googe Editions aims to sink the DRM device ebook models of Amazon and Sony. I hope they win the war.

"Google's e-books will be accessible through any Web-enabled computer, e-reader, or mobile phone instead of a dedicated device. This will allow content to be unchained from expensive devices such as Amazon's Kindle e-book reader."

"Under Google's payment scheme, publishers will receive about 63 percent of the gross sales, and Google will keep the remaining 37 percent.

Google also hopes to offer Editions titles through other online book retailers. In this scenario, online retailers would get 55 percent of revenues minus a small fee paid to Google, and publishers would get 45 percent."

Google will essentially shun the ePub and PDF formats.

Bezos must be freaking now that his iTunes/iPod dream for books is under siege.