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Scholarly Kitchen says:

"What is surprising is why so many publishers and new commercial venues have jumped into the Web 2.0 space hoping they could do for scholars what Facebook did to teenagers and relying on a Zeitgeist of “build it and they will come.” Yes, teenagers become adults, but they often drop their teenage habits through the socialization of the classroom and the enculturation of academic culture. Harley writes:

There is ample evidence that, once initiated into the profession, newer scholars—be they graduate students, postdoctoral scholars, or assistant professors—adopt the behaviors, norms, and recommendations of their mentors in order to advance their careers. Of course, teenagers eventually develop into adults. (p.iii)"

Food for Thought....