"Read and Return" Bookstores in Airports
Published Thursday, July 26, 2007 by James | E-mail this post
Libraries watch out!
Paradies Shops and newsstands in hundreds of airports are using read and return programs to grab shoppers. Books bought can be returned in 6 months for reinbursement of 50% of the purchase price. The used books are then resold on site.
Seems lots of airports are sprouting used books stores. In Milwaukee for example, Renaissance Book Shop stocks 50 000 used books and back copies of magazines.
Shoppers are tiring of seeing the same bestsellers in all those stores that only sell new books.
Why do I care? We're in the read and return business. Like bottled water, people are willing to pay for convenience.