Gannett Company, the largest U.S. newspaper chain, announced this week that it plans to create stories with information from bloggers and other "citizen journalists". USA Today is hoping this move will help it reverse declining circulation and advertising revenue.

On the flip side, Google wants to buy blocks of advertising space in newspapers to offer advertisers a complete solutions package. Google newspaper feeds are cannibalizing newspaper revenue and now they're offering a greedy olive branch?

strange world.