The New York Times will stop charging for access to its Web site, reflecting a growing view in the industry that fees cannot outweigh the potential ad revenue from increased traffic on a free site.

Yes!

More here.

More from Bernie Sloan:
Barbara Quint of Searcher has provided a couple of good overviews
of the recent moves by Elsevier and the NY Times to open up
access to content using an ad revenue model.

Elsevier:
http://newsbreaks.infotoday.com/nbReader.asp?ArticleId=39677

NY Times:
http://newsbreaks.infotoday.com/nbReader.asp?ArticleId=39678

In discussing the NY Times move, Quint mentions rumors that the
Wall Street Journal might make the same move once Rupert Murdoch
takes over. And it looks like the WSJ would be taking a bigger
risk: the NY Times is foregoing $10 million in annual TimesSelect
subscriptions, where the WSJ online subscription service is
pulling in an estimated $50 million annually.

Bernie Sloan